Røros Tweed, the traditional Norwegian Blanket manufacturer, announced the American launch of several new blankets designed by Snøhetta: the Snøhetta Mountain Fold, Color Noise, and Islandskap.
The first design was announced last year when the Mountain Fold was commissioned by Paul Makovsky of Metropolis Magazine, curator of the Inside Norway booth at ICFF 2012. The design was produced as a prototype but due to the overwhelmingly positive response, it will be available at American retailers in August 2013.
By following the strict graphic pattern, the Snøhetta Mountain Fold can be folded into the profile of the mountain Snøhetta at Dovre in Norway, the namesake of the architecture and design studio. The blanket is available in 6 different colors representing 6 different architectural projects designed by Snøhetta.
Each blanket can be also arranged or folded in a different way, presenting itself with different amount of pattern and color, and may serve as a blanket pillow due to its puffy nature when folded.
Following the success of the Mountain Fold blanket, Snøhetta has developed two additional designs, both representing a graphic presentation of architecture in abstract forms. Islandskap and Color Noise were developed after Snøhetta held an internal contest amongst all of its designers from New York and Oslo.
Retailers carrying the Røros Tweed brand include Anthropologie, Design Within Reach and Scandinavian House. Røros Tweed blankets are made out of 100% Norwegian high quality sheep wool.
designer: snohetta
producer: roros tweed
period: 2013
